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Click here to donate to the #ItCouldBeMe Safety Initiative.

In May, 2018, Ironman athlete Triny Willerton was hit by a bus while riding her bicycle, resulting in catastrophic injuries. Since that tragic day, Triny has been on a mission to promote road safety for her fellow cyclists. With the help of Varlo Sports, Triny founded the #ItCouldBeMe Safety Initiative, a non-profit organization working to change the narrative between bicyclists and other motorists. As a firm who has sponsored many triathlons and represented even more bicyclists in accident claims, we are incredibly proud to support #ItCouldBeMe and encourage our followers to donate.